Thursday, June 28, 2007
Dodd's YouTube Challenge
I like the media criticism in the clip, but I'm particularly impressed by the effort to use interactive technology in a more substantive way than the other campaigns are doing. Rather than encourage a faux reciprocity ("Share your opinions! Pick our campaign song!"), Dodd is seeking to get viewers constructively involved on a real issue -- asking them to video themselves contacting senators in support of the Dodd Amendment, which would mandate the withdrawal of American troops from Iraq beginning 30 days from the date of enactment.
Dodd's campaign is hoping to use the popularity of the "video response" concept to get people -- particularly young people -- actively politically engaged. It's nice to see somebody making an effort to take advantage of new technologies for movement-building and political education, as opposed to simply using them as an extension of a marketing plan.
The Chris Dodd campaign is trying an interesting experiment with its moment in the YouTube Spotlight:
I like the media criticism in the clip, but I'm particularly impressed by the effort to use interactive technology in a more substantive way than the other campaigns are doing. Rather than encourage a faux reciprocity ("Share your opinions! Pick our campaign song!"), Dodd is seeking to get viewers constructively involved on a real issue -- asking them to video themselves contacting senators in support of the Dodd Amendment, which would mandate the withdrawal of American troops from Iraq beginning 30 days from the date of enactment.
Dodd's campaign is hoping to use the popularity of the "video response" concept to get people -- particularly young people -- actively politically engaged. It's nice to see somebody making an effort to take advantage of new technologies for movement-building and political education, as opposed to simply using them as an extension of a marketing plan.
Labels: Chris Dodd, movement building, YouTube
¶ Posted by Paul Curtis 6:46 AM 
